Wow! & Weird!
Sunil Gandhi

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13
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55
reads
11
recommendations

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Synopsis

As the name of the book WOW ! & Weird suggests it is about why and how of WOWs !! – whether it is about your business or it is about you the individual. In a highly commoditized world we live in today unless we have WOW & Weird mind-set standing out from the crowd would be more and more difficult. Readers will find why to wow ! and how to wow ! in this book. Entrepreneurs will also find in some of the posts which are the real business assets of today. How debt can be deadly and how you need to remain awake and check your true balance sheet to avoid surprise and shock of sudden NPA. They will also know why most critical role of entrepreneurs is creating delightful and memorable customer experience. Board members will get insight on what to learn from master film director and what Narendra Modi and Sanay Leela Bhanshali can teach our entrepreneurs and brand managers. Employees will find why employee loyalty is a myth, how to do things differently and how to avoid dying in EMI. Management & engineering students will find many real life business examples and practical insight which are not a part of their syllabus. Readers will find what is and what is not a BRAND and BRANDing. It is a book of small and interesting blog posts. It is a book for young and old, employers and employees , small and large business owners, management students and management graduates. It is a great handy companion, guide and inspiration. May your thinking breaks its barrier and acquires new perspective about things around us.

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Reviews by the community

Rajan Manocha

I liked the theme but it's execution needs further drilling down as the narrative is on a very macro level currently.

Jun 05 '15
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keshav

Have included good examples but should exclude ones which are going to absolute as time pass.

May 04 '15
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Deepak Kaul

I did not find anything wow or weird, just a lot of sentences in bold and irrelevant references to celebrities. Grammar and formatting is sorely lacking.

Mar 06 '15
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Natasha

WOW!!!!
loved the concept and the facts and the saying....
The presentation could have been better with comic designs, charts, tabular data etc. I felt that the book lacked pause and suspense and it just bombarded from the very first sentence.
But overall it was a WOW experience.

Sep 08 '14
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Natasha

And also being from the CA fraternity I could understand and relate with a lot of concepts but others would find it difficult like NPA, CSR IFRS , therefore a little background about these would have been a cherry on top.

Sep 08 '14
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Aug 12 '14
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Naveen Kumar

Brilliant!! Absolutely brilliant!!

Aug 02 '14
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Jul 06 '14
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Rita

Nice, enjoyed reading it.

Jul 02 '14
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Divya Janakinathan

Very nicely written. Enjoyed reading it. Looking forward to the entire book.

Jul 01 '14
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Samiksha Gupta

Quite an innovative way of representing a topic.. Well quoted examples.. knowledgeable.. great job!

Jun 26 '14
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Richa Nayak

#Smarteconomicse-book....

Jun 12 '14
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Kunjan Gandhi

Extremely interesting observations and contextual analysis, a right mix of practical experiences and underlaying concepts! You just cannot get bored , brilliant stuff!

Jun 11 '14
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Jeenal S Gandhi

for those who dnt like stereotypes...!! #readthroughformorenon-boringstuff...!

Jun 03 '14
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About the author

Sunil Gandhi Follow

CA by Education , Customer eXperience Champion by Profession , Writer by Choice , Soul by Nature . Human by Body.