The story has several plot lines running in parallel till the end of the book. The synopsis below indicates each plot line for better comprehension.
Rajeshwari, a 35 year old fun-loving, nutty Bihari Marketing Professor lives in an apartment in Chennai. She documents her life in her secret diary which the readers are privy to and comprises sections in her book giving it comic relief. She satisfies her hunger for applying her marketing knowledge in the real world of business towards Health Foremost, a health centre that she runs together with her childhood friend and yoga trainer Alisha. Alisha is single and looking for the right man to come and sweep her off her feet Rajeshwari is married to Anurag whom she met during the millennium party and is a mother of twin boys. However she feels that the romance in her life is dead and worries that it may lead to issues in their family life.
Rajeshwari’s aunt AIR badgers her to help her find a suitable girl for her son BBC who is over the hill yet single. Rajeshwari reluctantly joins in the search with her mother who makes an appearance from Patna from time to time. They meet potential brides together yet BBC doesn’t seem to get the right woman to marry. Finally he falls in love with a girl whom he meets on the train. She belongs to an intimidating and tough joint family from a small village in Bhadsara near Patna and is engaged to someone from there. However the guy whom she is engaged to marry elopes with someone else and she therefore invites BBC home to meet her family. Rajeshwari, her mother, BBC and AIR travel to Bhadsara to meet the family. However, the family, worried that BBC may not eventually marry their daughter, springs a surprise on the groom’s party and gets them married in a ceremony on a hastily constructed the mandap, depriving AIR of her plans of a grand wedding with a huge dowry.
Rajeshwari makes friends with Meher, Priyanka, Samyukta and Latika from her apartment and soon they form a coterie and hang out together. Meher runs a coffee shop and Samyukta runs a fashion boutique. Priyanka is an artist and Latika teaches children during her spare time. On the face of it they have happy and fulfilled lives but within, each of them battle with personal issues.
Meher has gone into depression because her husband is pushing her to get fitter, read thinner and she finds solace with Alisha in Health foremost, unaware that Rajeshwari is the secret partner to the business as she has her own body issues